the importance of headlines

OK, so you got the headline "Pecos Wary of Sex Offender" above the fold, with a picture of this guy also above the fold, but the caption below the fold. I just did a little test, walked around the office showing it to people and asking "who do you think this guy is?" They all said: "That's the sex offender." But it's actually Harrell Holder, superintendent of the Pecos Schools, the guy who is worried about the sex offender. I wonder if old Harrell woke up this morning, looked at the paper and realized the headline and photo were open to such misinterpretations.
I just entered my first-ever office sports pool for the NCAA. I'm weirdly excited. Or maybe just weird. Definitely weird. Go Villanova!